Our Title Partner NBC Bearings, part of the CK Birla Group, put up a stunning show throughout the campaign along the K2K route. At all locations, the enthusiastic NBC team was in full energy and vigor, connecting with mechanics, truck drivers and fleet operators, giving them a touch & feel of their products and educating them on the benefits of using quality products and how its products are best placed to help them improve their operations and boost their profitability. In this video, we bring you exciting glimpses of NBC’s presence as part of HT 4.0, from the first pit stop at Jammu until Bangalore, just before the campaign entered the southern most state of Tamil Nadu. Stay tuned for more updates on our Title Partner’s journey as part of the exciting HT 4.0 campaign.
