The ‘Happiness Truck’ is a one-of-its-kind initiative undertaken with the primary aim of reaching out to the different stakeholders at the ground level in the trucking sector. As part of the campaign, a heavy / medium-duty truck is driven across busy trucking routes with pit-stops at important trucking hubs where interactions with drivers, fleet operators, garage owners and mechanics take place.
Along with connecting with key contributors in the trucking fraternity, another important aspect of the campaign is to spread awareness on safety issues and maintenance of the truck, tyres and lighting systems. There is also a CSR part of the drive which involves handing over of goodies and groceries to the needy at smaller towns and villages en route.
Season I route (North India)
Delhi – Manali – Leh – Kargil – Srinagar – Pathankot – Jalandhar – Ludhiana
Season II route (North East India)
Kolkata – Bardhaman – Durgapur – Asansol – Malda – Siliguri – Barpeta – Guwahati – Nagaon – Jorhat – Dimapur – Imphal – Aizwal – Silchar – Shillong – Guwahati
Season III route (Golden Quadrilateral)
Delhi – Kanpur – Allahabad – Varanasi – Dhanbad – Durgapur – Kolkata – Visakapatnam – Rajamundry – Vijayawada – Nellore – Krishnagiri – Bangalore – Bijapur – Belgaum – Pune – Satara – Mumbai – Surat – Vadodara – Ahmedabad – Udaipur – Bhilwara – Ajmer – Jaipur – Gurgaon
Season IV route (Kashmir to Kanyakumari)
Srinagar – Jammu – Pathankot – Jalandhar – Ludhiana – Nalagarh – Baddi – Karnal – New Delhi – Agra – Jhansi – Sagar – Nagpur – Nizamabad – Hyderabad – Kurnool – Anantapur – Bangalore – Krishnagiri – Salem – Namakkal – Karur – Dindigul – Madurai – Virudhunagar -Tirunelveli – Kanyakumari
Season V route (Guwahati to Mumbai)
Guwahati – Alipurduar – Birpara – Dhupguri – Changrabandha – Siliguri – Purnea – Muzaffarpur – Gorakhpur – Faizabad – Lucknow – Kanpur – Agra – Shahpura – Jaipur – Bhilwara – Udaipur – Ahmedabad – Vadodara – Surat – Mumbai