Since 2019, MOTORINDIA has successfully executed four editions of the unique ‘Happiness Truck’ campaign, all of them covering different parts of the vast geography of our country. This year, ‘Happiness Truck 5.0’, powered by Valvoline Cummins as Title Partner, has just been flagged-off from the beautiful city of Guwahati, all set to make an exciting journey from East to West, from Guwahati to Mumbai, make purposeful pit stops at around 22 locations en route.
Organized by MOTORINDIA, India’s leading magazine for the commercial vehicle and truck transport industry, ’Happiness Truck 5.0′ rolls on with the support and backing of top brands in the industry including Valvoline Cummins (Title Partner), Tata Motors (Trucking Partner), Gates (Power Transmission Partner), Tata Green Batteries (Battery Partner) and Lumax (Lighting Partner).
The flag-off ceremony was held at a buzzing location near MGT Motors, Beltola in Guwahati, in the presence of key representatives from the partner brands and members of the local trucking community including fleet operators, drivers and mechanics. The partner brands showcased their latest products and solutions to enhance fuel efficiency, performance, safety and comfort and on the whole boost the profitability of all stakeholders involved. As the Happiness Truck 5.0 embarks on its journey to spread happiness and prosperity among the driver, mechanic and logistics ecosystem, from Guwahati to Mumbai, stay tuned for more updates and insights on this power-packed and pragmatic campaign over the next 30 days
