Happiness Truck 3.0, a one-of-its kind campaign to reach out to key transport industry stakeholders – fleet operators, truck drivers and mechanics – delivered a unique experience for truckers, drivers and mechanics in Tamil Nadu. Having left a long-lasting impact in Uttar Pradesh, Jharkhand, West Bengal and Andhra Pradesh, the imposing red truck wooed truckers and mechanics in the city of Krishnagiri in the southern state.
An initiative by MOTORINDIA, leading magazine for the commercial vehicle and road transport sector, the third edition of the Happiness Truck campaign is powered by Valvoline as Title Partner, BharatBenz as Trucking Partner, KT Telematic Solutions as Navigation Partner and DH Lighting – Excelite as Lighting Partner. Kicked-off from Sanjay Gandhi Transport Nagar (SGTN) in New Delhi, the ‘Happiness Truck 3.0’ will travel along the Golden Quadrilateral highway, passing through some of the busiest freight routes.
The truck will make stops at key transport hubs along the way for interactions with fleet operators, truck drivers, mechanics and garage owners on enhancing safety, improving fuel mileage and using the right parts and products for their trucks. A power-packed event was conducted in the midst of truck drivers, fleet operators and mechanics at Krishnagiri, captivating them with discussions and activities that were like a breath of fresh air, giving them a much-deserved break from their mundane routine.
Sharing his views on the campaign, Mr. Sandeep Kalia, Managing Director, Valvoline Cummins (P) Ltd., said, “It gives us immense pleasure to be associated with such an interesting road campaign that will touch the lives of drivers, fleet operators, and mechanics across various transport nagars on India’s golden quadrilateral route.”
Mr. Avijit Lahiri, Manager – Strategic Marketing, MOTORINDIA, who has been helming the entire Happiness Truck initiative expressed his pleasure with the response to the ongoing campaign: “Every time we visit the transport hubs with our Truck Campaign, I feel we are a part of a big transport family.”
From Tamil Nadu, the Happiness Truck 3.0 will travel up North, moving on to other transport hubs along the golden quadrilateral route including Bangalore, Bijapur, Belgaum, Sangli, Pune, Mumbai, Surat, Vadodara, Ahmedabad, Udaipur, Bhilwara, Ajmer, Jaipur and Gurgaon.