The Happiness Truck 3.0 made a huge impact in Uttar Pradesh, making stops at the key transport hubs of Kanpur, Allahabad and Varanasi in the state. At all three locations, the transport associations were happy to welcome the dashing red truck to their city and extended their full support towards the initiative.
Through the engagement events, the teams on-ground were able to connect with key transport industry stakeholders including fleet operators, truck drivers and mechanics and discuss with them regarding oil change intervals, vehicle performance, safety & comfort, fleet management, lighting systems and also their personal lives, how it is to be part of the trucking community and many other pressing issues.
An initiative by MOTORINDIA, leading magazine for the commercial vehicle and road transport sector, the third edition of the Happiness Truck campaign is powered by Valvoline as Title Partner, BharatBenz as Trucking Partner, KT Telematic Solutions as Navigation Partner and DH Lighting – Excelite as Lighting Partner. Kicked-off from Sanjay Gandhi Transport Nagar (SGTN) in New Delhi, the ‘Happiness Truck 3.0’ the truck will travel along the golden quadrilateral rout, making stops at key transport hubs along the way
Following the successful stops in UP, the Happiness Truck has moved towards Dhanbad in Jharkhand following which it will enter the state of West Bengal. The entire list of locations where the Happiness Truck 3.0 will stop for engagement with people from the trucking community includes Kanpur – Allahabad – Varanasi – Dhanbad – Durgapur – Kolkata – Visakhapatnam – Rajahmundry – Vijayawada – Nellore – Krishnagiri – Bangalore – Bijapur – Belgaum – Satara – Pune – Mumbai – Surat – Vadodara – Ahmedabad – Udaipur – Bhilwara – Ajmer – Jaipur – Gurgaon.