Happiness Truck 4.0 makes rocking start – thrills transporters, drivers and mechanics at Jammu, Jalandhar and Ludhiana

The Happiness Truck 4.0 has started its journey from Kashmir to Kanyakumari, spreading joy and prosperity across India’s logistics industry with successful stops for engagement activities in Jammu, Jalandhar, and Ludhiana, thus far. It has been receiving overwhelming support and fostering unity among drivers and mechanics across the route. Notable dignitaries attended the events, expressing gratitude to stakeholders, and the partner brands have been emphasizing the importance of using the right spare parts for trucks to ensure safety and maximize uptime, reports Rajesh Rajgor who attended the flag-off ceremony at Srinagar, Kashmir.

The much-awaited flag-off ceremony of the Happiness Truck 4.0 took place at The New Kashmir Fruits Association in Parimpora, Srinagar, and it was nothing short of a resounding success. The event witnessed the presence of association dignitaries, partners, and trucking dependents, who came together to celebrate this remarkable initiative.

The primary goal of the Happiness Truck 4.0 is to bring happiness and prosperity to every corner of the logistics ecosystem, benefiting truck owners, drivers, mechanics, and fleet operators alike. Starting its journey from the picturesque landscapes of Kashmir, the truck has already made stops in Jammu, Jalandhar, and Ludhiana, garnering tremendous excitement and support from the transport community.

The Jammu engagement of the Happiness Truck 4.0 turned into an extraordinary celebration. In the esteemed presence of President Mohmad Ashraf and Secretary Girish Chander at the Transport Nagar Welfare Association, Jammu, the event became an incredible opportunity for our team to interact with drivers and mechanics, fostering a sense of camaraderie and unity.

Moving forward to Jalandhar, renowned for its high-quality rubber goods manufacturing and bustling trucking activities, the Happiness Truck 4.0 was graced by notable dignitaries, including President Jagjit Kamboj and Secretary Rajinder Sharma. The event was an occasion to express gratitude to all the stakeholders who contributed to making the day truly unforgettable. T-shirts and key chains were distributed as tokens of support & appreciation.

Arriving in Ludhiana, often referred to as the Manchester of India due to its prominence in the textile industry, the Happiness Truck 4.0 received a warm welcome. The presence of President Mr. J.P Aggarwal and Mr. Kalra, Secretary of Ludhiana Goods Transport Association, added a special touch to the occasion. Collaborating with our remarkable partners, our passionate team engaged with drivers and mechanics, emphasizing the significance of using the right spare parts to ensure maximum uptime and safety.

The success of the Happiness Truck 4.0 can be attributed to the invaluable contributions of its partners. NBC Bearings (Title Partner), Valvoline (Powered by), BharatBenz (Truck Partner), Gates (Power Transmission Partner), KT Telematic (Navigation Partner), Alkraft (Thermal Management Partner), Setco (Clutch Partner), Excelite-DH Lighting (Lighting Partner), Wix Filters (Filtration Partner – a product brand of MANN+HUMMEL), and Tata Green Batteries (Battery Partner) have played a pivotal role in making this campaign bigger and more powerful than ever before.

This impactful initiative not only aims to spread joy but also emphasises the importance of utilising the right spare parts for trucks to optimize uptime and ensure the well-being of drivers and all other stakeholders.

Stay tuned for more updates on the journey of the Happiness Truck 4.0 as it continues to make a positive impact across the nation’s logistics landscape.

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