Motorindia Happiness Truck 4.0 flagged off from Kashmir

The much- awaited flag-off for the Happiness Truck 4.0 presented by National Engineering Industries Ltd. (NBC Bearings) and powered by Valvoline Cummins Pvt Ltd India,was joyfully initiated from Kashmir, yesterday amidst great excitement and celebration.

Organised by Motorindia Magazine, ’Happiness Truck 4.0′ has received overwhelming support from top brands in the industry including NBC Bearings, part of CK Birla Group (Title Partner), Valvoline (Powered by), BharatBenz (Truck Partner), Gates (Power Transmission Partner), KT Telematic (Navigation Partner), Alkraft (Thermal Management Partner), Setco (Clutch Partner), Excelite-DH Lighting (Lighting Partner), Wix Filters – a product brand of MANN+HUMMEL (Filtration Partner), and Tata Green Batteries (Battery Partner)

The inauguration ceremony at The New Kashmir Fruits Association in Parimpora, Srinagar on May 8th, 2023 was a huge success with the participation of association dignitaries, partners, and trucking enthusiasts.

The Happiness Truck 4.0 has begun its journey to spread happiness and prosperity among the logistics ecosystem, including truck owners, drivers, mechanics and fleet operators, from Kashmir to Kanyakumari.